I’m having some trouble separating my customers and my customers’ customers.
I’m building a lesson tracking app and my customers are schools and private teachers. In turn their customers are their students and the parents of their students. I will have no direct dealings with their customers (students and parents).
When a school signs up for the app they create accounts for all of their teachers and students. For each school there will be an owner account, ~20 teacher accounts and ~200 student accounts.
Teachers make and store lessons and their students access them from home.
I have a landing page for the product and this page describes the product to school owners and private teachers. The problem I’m having is that some students and parents are hitting the page and trying to sign up for an account under the mistaken assumption that they need to create their own account when, in fact, this is done for them by their school.
Does anyone have any advice on how to handle this?
I could make the text on the landing page more explicitly B2B. I could add more descriptive text to the sign up form. I could separate the marketing pages and the web-app, possibly run them on two different domains.
I have a feeling the mistake we’re making is that we have our product branding visible to the students and parents within the app. We’ve thought long and hard about whether this is the right thing to do. We decided having our product name known by parents will provide us with some extra word-of-mouth marketing that we would miss if we white-labeled the app or branded it with the student’s school logo etc.
The more I write here, the less I feel like there’s a good answer to this.
Any opinions or advice would be most appreciated.