Hey @oshaulo my biggest question is what is the content of the site? Before you get advertisers you need good content. Also that random guy from google isn’t probably that random. Based on your content you should have an idea who that person is.
Also the principles should be more adjectives than the design principles that were in the videos (you should be using all of those). Last week I reworded the principles so that it was less confusing (you’re not the first to make this mistake)
Design style guidelines to follow. These are a list of qualities or characteristics (usually adjectives) you&rswuo;d like the design to follow. The more specific you are with these the easier it will be for you to create a compelling design (e.g. don’t use &ldwuo;Clean”). (2-3 words)